Marketing for Child and Teen Therapists: Reaching Parents and Caregivers
Marketing a child or teen therapy practice is different from any other niche because you are marketing to the parent, not the client. I have…
Couples Therapy Marketing: How to Get More Couples in Your Practice
Couples therapy marketing is interesting because the decision-maker is often not the person doing the search. One partner searches, the other…
Marketing Your Trauma Therapy Practice: Reaching the Right Clients
Trauma therapy is one of the most rewarding specialties to market because the impact is so tangible. But it is also tricky — your potential…
Marketing Your Anxiety Therapy Practice: SEO and Content Strategies
Anxiety is the most common reason people search for a therapist — full stop. If you specialize in anxiety treatment, you are in the…
Schema Markup for Therapy Websites: Structured Data That Boosts Search Visibility
Schema markup is one of those technical things that sounds intimidating but is actually straightforward once you see an example. I tell…
Client Intake Flow: Turning Website Visitors Into First Appointments
Here is something frustrating I encounter routinely: a practice has great SEO, a beautiful website, and solid reviews — and they are still…
E-E-A-T for Therapists: How Google Evaluates Your Expertise and Authority
E-E-A-T sounds like another SEO acronym to ignore, but here is why it actually matters for therapists: Google treats health-related websites…
HIPAA Compliant Website Checklist: What Every Therapist Must Know
HIPAA compliance for a website is one of those things that sounds more complicated than it actually is. What I tell therapists is: you do not…
Therapy Website Copywriting: Write Pages That Build Trust and Book Sessions
Here is a pattern I see constantly: therapists spend thousands on a beautiful website design, then write the copy themselves in an afternoon.…
Starting a Private Practice: Complete Step-by-Step Guide for Therapists
Starting a private practice is one of the best career moves a therapist can make. I have worked with dozens of therapists through this…