Writing
No gated PDFs and no email wall. If you want to do this yourself, the method is here in full.
How AI search engines like ChatGPT, Perplexity, and Google AI Overviews are changing therapist visibility — and what to do about it. Covers GEO fundamentals, schema markup for AI, entity signals, and why traditional SEO is still the foundation.
A practical guide to earning backlinks for therapy practice websites. Covers why mental health is a gated link ecosystem, ethical backlink strategies for healthcare providers, directory citations, guest contributions, and brand mentions that build domain authority.
Psychology Today is usually the first directory therapists join when starting a practice. In my experience working with…
Here is something frustrating I encounter routinely: a practice has great SEO, a beautiful website, and solid reviews…
A practical content strategy guide for therapy practice websites. Covers what types of content attract clients, how often to publish, how to structure blog posts for SEO, and the difference between informational content that builds authority and service content that converts.
Couples therapy marketing is interesting because the decision-maker is often not the person doing the search. One partner…
E-E-A-T sounds like another SEO acronym to ignore, but here is why it actually matters for therapists: Google…
Email newsletters are one of those things I keep telling therapists to start and most never do. Which…
A step-by-step guide to optimizing your Google Business Profile for maximum local visibility. Covers primary and secondary categories, business descriptions, services, photos, ethical review strategies, weekly posting, NAP consistency, and a scenario-based priority table for new, established, and group practices.
Google Reviews for Therapists: What You Can and Cannot Do Google reviews influence how prospective clients find and…
HIPAA compliance for a website is one of those things that sounds more complicated than it actually is.…
Realistic SEO costs for therapy practices at every stage. Covers DIY, freelance, and full-service tiers with what you get at each level, the ROI formula for SEO investment, and red flags when hiring SEO help.
A step-by-step guide for therapists starting SEO from zero. Covers claiming your GBP, setting up Google Search Console, creating your first 5 optimized pages, building a keyword list, and a 30-day startup checklist.
A practical guide to keyword research for therapy practices. Covers condition-based, service-based, and local keywords, how to find them with free tools, why clinical terminology fails in search, and how to build a keyword list that attracts clients who are ready to book.
A practical guide to local SEO for therapy practices. Covers the local pack, the five ranking factors that determine visibility, geographic content strategy, NAP consistency, review building, and a 90-day timeline for compounding local search rankings.
Marketing a child or teen therapy practice is different from any other niche because you are marketing to…
Anxiety is the most common reason people search for a therapist — full stop. If you specialize in…
Trauma therapy is one of the most rewarding specialties to market because the impact is so tangible. But…
A practical guide to on-page SEO for therapy websites. Covers title tags, meta descriptions, heading hierarchy, internal linking, image alt text, URL structure, and a complete checklist for every page on your site.
Online therapy marketing is its own beast. In my experience, the practices that crush it with online therapy…
Podcasting is one of those things every therapist asks me about. Should I start one? My honest take:…
Your Psychology Today profile is often the first impression potential clients have. What I find most practices miss…
Schema markup is one of those technical things that sounds intimidating but is actually straightforward once you see…
Why SEO strategy differs between solo practitioners and group practices. Covers multi-location GBP, clinician profiles, service page architecture, internal linking for multi-provider sites, and budget allocation for different practice sizes.
SEO for therapists is the process of optimizing your practice website so it appears when potential clients search for the specific help you provide. Covers keyword research, Google Business Profile, on-page SEO, technical foundations, E-E-A-T trust signals, and the ROI math that makes SEO the most cost-effective client acquisition channel.
A structured 90-day SEO action plan for private practice therapists. Daily and weekly tasks organized by month, covering GBP optimization, content creation, technical fixes, review building, and competitive positioning.
A data-driven comparison of client acquisition channels for therapy practices. Cost per client, timeline, persistence, client quality — and how to allocate your marketing budget across all three channels.
Social media is a tough one for therapists. I have seen practices do great things on Instagram and…
Starting a private practice is one of the best career moves a therapist can make. I have worked…
A practical technical SEO checklist for therapy practice websites. Covers page speed, mobile responsiveness, HTTPS, schema markup, robots.txt configuration for AI crawlers, XML sitemaps, and the six foundations every therapist site needs.
Here is a pattern I see constantly: therapists spend thousands on a beautiful website design, then write the…
Your website is often the first real impression a potential client gets. What I see most often is…
Video is an underutilized channel in therapy marketing. A well-made YouTube Short can reach a large audience quickly…
An analysis of why the majority of therapy practice websites fail to rank. Covers the five most common visibility killers, the structural reasons therapists fall behind, and a practical fix for each problem that can be implemented in under an hour.
Search visibility for private practices. Thirty minutes, and you leave with a prioritised list whether or not you hire me.
Free visibility review.
No contract, no pitch deck.