Services

The five things that decide whether a practice gets found.

Not every practice needs all of it, and not in this order. The audit decides where to start. What follows is the full scope of what the work covers.

Book a free visibility review See what each package includes

01/05

Local search & map pack

Getting your practice into the three map results people actually click when they search for a therapist near them.

Citations in every package, map pack from Local Visibility upward

Most therapy searches carry local intent, whether or not the person types a city name. Google resolves that intent with the map pack, and the map pack is ranked on different signals than the blue links below it. That work is its own discipline: profile completeness, category selection, service areas, proximity, and consistency of your name, address, and phone across the web.

What it includes

Google Business Profile setup, category and service selection, and ongoing posts
Citation and directory consistency across Psychology Today, health directories, and data aggregators
Grid-based rank tracking so you can see where you rank block by block, not just a single city-wide average
Location page structure for practices with more than one office

Queries this wins

local seo for therapists
seo for private practice

02/05

Specialty & modality pages

A page for each thing you actually treat, written to match how clients search for it.

Included in every package

A single 'Services' page listing twelve specialties will not rank for any of them. Someone searching for EMDR for postpartum anxiety is not looking for a generalist page. They are looking for a page about that. Each specialty and modality you practice gets its own page, with the title, heading, URL, and body aligned to the phrase people actually use rather than the clinical term you would use with a colleague.

What it includes

Keyword research separated by intent: people ready to book versus people still researching
One page per specialty, modality, and population you serve
Plain-language headings that match search phrasing without dumbing down the clinical content
Internal linking so specialty pages support each other instead of competing

Queries this wins

seo for therapists
seo for psychologist
seo for massage therapists

03/05

Technical SEO & schema

The unglamorous layer that decides whether any of the rest of it gets counted.

Included in every package

Therapy sites are often built on Squarespace, Wix, WordPress, or a template from a practice-management platform. Each one has its own set of default problems: pages that cannot be indexed, headings used for visual styling instead of structure, duplicate location pages, slow-loading galleries. This is the audit and cleanup pass, plus structured data that describes your practice to search engines in a format they can parse.

What it includes

Full crawl and prioritised fix list, ordered by what actually moves rankings
LocalBusiness and Person schema for the practice and each clinician
Indexation, canonical, and redirect cleanup
Core Web Vitals and mobile rendering, since most therapy searches happen on a phone

Queries this wins

websites for therapists
private practice therapist websites

04/05

Content that answers real questions

Articles written to earn a ranking, not to hit a word count.

Included in every package

Informational content is how you reach people six weeks before they are ready to book. It also builds the topical depth that makes your specialty pages more competitive. This is health content, so accuracy is not optional and neither is your voice — but the work of producing it is not your job. Topics, drafting, editing, and publishing all happen here. You get a monthly list of what went live, and you can put anything on hold or pull it down at any point.

What it includes

Topic selection based on search demand and how the page would fit your practice
Written, edited, and published for you — no draft queue sitting in your inbox
Written in your voice, built from your existing pages and how you describe your work
Review before publishing available on request, per topic or across the board
Existing posts refreshed and consolidated when that beats writing something new

Queries this wins

marketing for therapists
seo services for therapists

05/05

AI search & GEO

Being the practice that gets named when someone asks an assistant for a therapist instead of typing it into a search box.

Included in every package

A growing share of that first question now goes to ChatGPT, Gemini, Perplexity, or Google's AI Overviews, and those systems answer by summarising sources rather than listing ten links. Generative engine optimisation is the work of being one of the sources they can read, trust, and cite. In practice it overlaps heavily with good technical SEO, clear structure, and unambiguous facts about who you are and what you treat, which is why it is included in every package rather than sold as an upgrade.

What it includes

Entity clarity: consistent facts about the practice, credentials, and specialties across every source an AI can read
Content structured so an answer engine can lift a clean, correct passage rather than guess
Structured data and citations that make the practice machine-readable, not just human-readable
Monitoring what assistants currently say when asked for a therapist in your area and specialty

How it runs

The same loop every month, in the open.

Audit

I crawl the site, pull Search Console and Google Business Profile data, and look at who is currently outranking you and why. You get the findings whether or not you hire me.

Plan

A prioritised list, ordered by expected impact against effort. The first month is usually technical cleanup and profile work, because content ranks faster on a site that is structurally sound.

Build

Pages get written, schema gets added, the profile gets fixed, and it all goes live without landing back on your desk. You see what published in the monthly report, and anything can be changed or pulled on a word from you.

Measure

Monthly reporting on rankings, impressions, and where the map pack puts you geographically. If something is not working after a fair trial, we change it rather than defend it.

Not sure which of these you need?

That is what the audit is for. Thirty minutes, and you leave with a prioritised list whether or not you hire me.

Book a free visibility review Compare the packages